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How to Apply

Interested candidates must apply through the UM Jobs website ( A cover letter, not to exceed one page, is required and must answer the following questions:

Please describe your videographic experience.

What is your approach to a video assignment?

Teamwork is critical to our success. Please share how you have ensured others are successful or how do you help others be at their best?

Please submit your cover letter and resume as a single electronic document. Candidates who are not in compliance with this full request will not be considered. Candidate must submit links for 3 to 5 samples of video/film work, preferably as a link in the cover letter.

Job Summary

LSA Development, Marketing and Communications (DMC) joyfully creates a culture of giving and engagement for the nation’s preeminent public liberal arts college. LSA is constantly expanding the vehicles through which it delivers content to key constituents such as alumni, donors, and both current and prospective students. DMC seeks a Video Content Producer who will be responsible for the creation of compelling video content to be delivered to our audiences in traditional presentations and the web. As part of an evolving organization with College-wide development and student recruitment components, as well as partners in departments and programs, this Video Content Producer will be responsible for creating video and multimedia pieces for use in fundraising, recruitment, and other targeted marketing purposes.  Under the direction of the in-house Video Team Lead and the Chief Marketing Officer, the employee will be responsible for working collaboratively on all aspects of media creation from concept to production, post-production, and presentation of final video pieces.


In this role, this person’s primary responsibility is to create aesthetically powerful, emotionally satisfying, and intellectually stimulating videos that convey LSA’s strategic messages.

Specific responsibilities include:

20% — Relationship management - build relationships with clients and video subjects to understand their strategic storytelling needs.

Develop project goals taking into consideration the College and client priorities and brand/messaging

Research and understand the College’s activities, including teaching and scholarly research, fundraising, scholarship programs, and other initiatives to gain subject matter expertise

Communicate with clients on a regular basis to ensure their partnership in the process and ensure they are aware of strategy, process, milestones, and challenges

30% — Pre-production, production, post-production - manage all aspects of the video process including developing the story visuals, interview questions, and/or scripts

Produce and organize video/photo shoots

Conduct in-depth on-camera interviews that provide viewers with a deep understanding of content and video subject’s story and direct interviews and video/photo shoots to fit in with overall vision and style of the project

Operate a wide range of video, lighting, and audio equipment at professional levels

Creatively edit video footage into powerful narrative arcs that may not have been apparent during pre-production and export final cut of video for optimal playback in various exhibition formats

40% — Digital Storytelling

In collaboration with clients and marketing and communications colleagues, develop strategic goals for individual videos and portfolio

Deploy strong storytelling and (visual and audio) aesthetic instincts to bring abstract concepts and client ideas to life

Evaluate potential projects based on their strategic value to the College, including both stated and symbolic messages

Contribute to open, collaborative creative process with colleagues on video and other teams that results in sense of shared endeavor and team success as well as individual achievement

10% — Creative Research and Brainstorming

Ensure video/photo content is relevant to audiences by researching and incorporating new technologies and trends into media creation whenever possible

Work with the editorial team to brainstorm ideas for story-driven video projects that incorporate new and innovative forms of storytelling (i.e. interactive/multimedia, long-form stories)

Required Qualifications*

High level of proficiency with all Final Cut Pro and all Apple and Adobe multimedia, editing and creation software.

Working knowledge of both traditional and digital film equipment and technology including appropriate uses for different types of cameras and lighting equipment, current video codecs and compression technology, animation tools and techniques, file formats and digital file optimization for file size, optimization for different screens (e.g., monitor vs. television), and using video on the web.

Some professional and independent film/video production experience, especially technical positions (Assistant Camera, Grip, Gaffer, Cinematographer).

Excellent writing and verbal communication skills, with preference given to candidates with strong creative writing skills.

Strong organizational skills with the ability to schedule subjects to be filmed, scout locations, identify and set up appropriate equipment.

Proven directorial experience with demonstrable hands-on work in pre-production, production, and post-production techniques, as well as experience conducting on-camera interviews

Excellent creative thinking skills; adaptability with regards to styles and filming/editing to suit specific projects.

Ability to apply technical solutions to creative/storytelling challenges

Capability for efficiently working on multiple, diverse projects simultaneously and for creating innovative work under tight deadlines.

Experience working in a collaborative manner with clients, crews, and colleagues

Awareness of trends in video content and technology

Desired Qualifications*

Passion for the University of Michigan and the liberal arts

Experience incorporating organizational priorities and strategies into video storytelling

Experience with Photoshop, Illustrator, InDesign, and Microsoft Office on a Mac platform.

Working knowledge of the University organizational policies, rules, regulations, procurement and purchasing is desired.

Experience in a higher education development or marketing setting is preferred.

Work highlighting involvement in all aspects of production – from concept through post-production – is preferred.

Additional Information

The target salary range for this position is $ 45,000 - 50,000.

This position requires occasional evening and weekend availability and some travel.

Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks will be performed in compliance with the Fair Credit Reporting Act.

Mission Statement

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.  The University of Michigan is committed to foster learning, creativity and productivity, and to support the vigorous exchange of ideas and information, not only in the classroom but in the workplace by: 

  • Creating a work environment in which people treat each other with respect and dignity, regardless of roles, responsibilities or differences. 
  • Providing support, direction and resources enabling us to accomplish the responsibilities of our jobs and to reach the goals that are set for professional and personal growth.

Application Deadline

Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.