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A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

Job Summary

Working Title: Writer, Marketing and Annual Giving
Market Title: Writer (100508)
Reports to: Director of Creative Services, Marketing and Annual Giving

Position summary:    
Our team produces stories, videos, and photography for two biannual publications as well as event collateral, direct mail appeals, and campaign marketing materials. We are strategists, designers, storytellers, and buzz-makers. Our work celebrates and inspires life-changing support from U-M donors whose passionate commitment, when aligned with university priorities, helps solve the world’s most complex problems.

We are looking for an amazingly talented writer to join our team and collaborate with us in storytelling and marketing efforts. Someone with curiosity and inspiration, talent and passion. Someone who knows how to tell a story and collaborate with other creatives. Someone who offers new ideas and challenges old ones.
 
This writer will:    
    Draft and edit copy in a variety of genres for both print and online communications—from newsletters and magazines to annual giving appeals, fundraising proposals, presentations, speeches, event invitations, emails, and related marketing collateral—in support of the university’s fundraising activities
    Skillfully research, interview, report, write, and edit
    Know and understand the University of Michigan and Victors for Michigan brands and help to support those brands consistently across all projects with writing that communicates or supports key messages
    Collaborate with creative colleagues, working closely with the creative director, marketing strategists, and other writers and designers to develop content
 
The right person for this team must:
    Adapt well and flexibly to a variety of assignments
    Think critically, with a solid appreciation for the importance of content hierarchy, storytelling, and how to support brand messaging in a variety of contexts
    Be comfortable with brainstorming and contribute actively to creative problem-solving among colleagues representing a variety of disciplines, including writers, videographers, photographers, web designers, and web developers
    Enjoy giving and receiving thoughtful feedback, while keeping an open-mind and a willingness to take projects in a new creative direction when necessary
    Exhibit a high level of professionalism to work effectively with colleagues and donors
    Exercise a proven ability to set and manage priorities (for self and for projects), handle multiple assignments and deadlines, and operate in a flexible, professional manner
    Sweat the details, but see the bigger picture
    Be looking to join, build, and sustain the perfect team—one where their work is valued, while also being challenged to become better—in a setting that is intellectual, stable, and world-class

Responsibilities*

Copywriting/editing – 75%
Work closely with development colleagues across the university to plan, create, and implement a wide range of communications that support our fundraising efforts. Our goal is to show, through impactful storytelling, the joy of giving and how gifts are transforming our university and our students’ lives.

Assignments include: 
    Research and maintain an ongoing list of potential story ideas illuminating the impact of giving
    Create print and electronic newsletters and stories about the impact of philanthropy 
    Author direct mail appeals for annual giving and planned giving prospects
    Author invitations, collateral, and scripting for university events
    Interview subject matter experts and donors to author talking points and briefs on university-wide development initiatives
    Participate in the production of videos
    Author case statements and gift proposals
    Review and edit communications drafted by others within the development community
    Create concise, compelling copy for digital channels:
    Email copy and subject lines
o    Web content
o    Social media posts
o    Impact statements

Concept Development and Collaboration – 10%
    Partner with the Director of Creative Services and other marketing /annual giving personnel to:
o    Develop fundraising and stewardship strategies
o    Develop innovative ways to reach audiences
    Partner with the online marketing team to establish messaging strategies

Personal Development – 10 %
Learn about new ideas, concepts, and communication techniques that could be proactively implemented for the benefit of the Office of University Development

Perform other duties as assigned – 5%

Required Qualifications*

Bachelor’s degree is required

Minimum of 1 year of writing experience, including but not limited to:
    Personal portfolio of creative commercial writing work demonstrating experience across a range of business categories
    Highly competent in personally authoring editorial content—feature articles, direct response, and online content
    Strong project management skills: demonstrating the ability to meet deadlines for multiple simultaneous projects

Minimum of 1 year of direct response or online marketing experience, including but not limited to: 
    Demonstrated cohesive thinking and hands-on involvement in direct mail and / or e-direct
    Willingness to test and modify campaigns based on results
 

Desired Qualifications*

    An advanced degree or comparable certification, training or educational life experience
    Experience working on higher education creative projects and familiarity with the higher education culture
    Experience working in advertising agencies, in a marketing culture, or in other fast-paced creative environments
 

Additional Information

For additional information about this position and to review other current openings in Development, please visit our website at: www.giving.umich.edu/careers

Mission Statement

Office of University Development (OUD) Mission Statement:
The Office of University Development maximizes private support for the University of Michigan through high-quality collaboration with the development programs of schools, colleges and units. We also provide fundraising leadership through the stimulation and facilitation of healthy, productive, and life-long relationships with our colleagues, alumni, friends, foundations, and corporations.

Marketing Team Mission Statement:
The marketing team provides expert strategic marketing guidance, planning, and execution to development colleagues throughout the University of Michigan, and partner in sharing impactful stories that celebrate and inspire life-changing support.

 

Application Deadline

Although the Posting End Date may indicate otherwise, this job may be filled and closed anytime after a posting duration of seven calendar days.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.