How to Apply
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
Working Title: Writer, Marketing and Annual Giving
Market Title: Writer (100508)
Reports to: Director of Creative Services, Marketing and Annual Giving
Our team produces stories, videos, and photography for two biannual publications as well as event collateral, direct mail appeals, and campaign marketing materials. We are strategists, designers, storytellers, and buzz-makers. Our work celebrates and inspires life-changing support from U-M donors whose passionate commitment, when aligned with university priorities, helps solve the world’s most complex problems.
We are looking for an amazingly talented writer to join our team and collaborate with us in storytelling and marketing efforts. Someone with curiosity and inspiration, talent and passion. Someone who knows how to tell a story and collaborate with other creatives. Someone who offers new ideas and challenges old ones.
This writer will:
Draft and edit copy in a variety of genres for both print and online communications—from newsletters and magazines to annual giving appeals, fundraising proposals, presentations, speeches, event invitations, emails, and related marketing collateral—in support of the university’s fundraising activities
Skillfully research, interview, report, write, and edit
Know and understand the University of Michigan and Victors for Michigan brands and help to support those brands consistently across all projects with writing that communicates or supports key messages
Collaborate with creative colleagues, working closely with the creative director, marketing strategists, and other writers and designers to develop content
The right person for this team must:
Adapt well and flexibly to a variety of assignments
Think critically, with a solid appreciation for the importance of content hierarchy, storytelling, and how to support brand messaging in a variety of contexts
Be comfortable with brainstorming and contribute actively to creative problem-solving among colleagues representing a variety of disciplines, including writers, videographers, photographers, web designers, and web developers
Enjoy giving and receiving thoughtful feedback, while keeping an open-mind and a willingness to take projects in a new creative direction when necessary
Exhibit a high level of professionalism to work effectively with colleagues and donors
Exercise a proven ability to set and manage priorities (for self and for projects), handle multiple assignments and deadlines, and operate in a flexible, professional manner
Sweat the details, but see the bigger picture
Be looking to join, build, and sustain the perfect team—one where their work is valued, while also being challenged to become better—in a setting that is intellectual, stable, and world-class
Copywriting/editing – 75%
Work closely with development colleagues across the university to plan, create, and implement a wide range of communications that support our fundraising efforts. Our goal is to show, through impactful storytelling, the joy of giving and how gifts are transforming our university and our students’ lives.
Research and maintain an ongoing list of potential story ideas illuminating the impact of giving
Create print and electronic newsletters and stories about the impact of philanthropy
Author direct mail appeals for annual giving and planned giving prospects
Author invitations, collateral, and scripting for university events
Interview subject matter experts and donors to author talking points and briefs on university-wide development initiatives
Participate in the production of videos
Author case statements and gift proposals
Review and edit communications drafted by others within the development community
Create concise, compelling copy for digital channels:
Email copy and subject lines
o Web content
o Social media posts
o Impact statements
Concept Development and Collaboration – 10%
Partner with the Director of Creative Services and other marketing /annual giving personnel to:
o Develop fundraising and stewardship strategies
o Develop innovative ways to reach audiences
Partner with the online marketing team to establish messaging strategies
Personal Development – 10 %
Learn about new ideas, concepts, and communication techniques that could be proactively implemented for the benefit of the Office of University Development
Perform other duties as assigned – 5%
Bachelor’s degree is required
Minimum of 1 year of writing experience, including but not limited to:
Personal portfolio of creative commercial writing work demonstrating experience across a range of business categories
Highly competent in personally authoring editorial content—feature articles, direct response, and online content
Strong project management skills: demonstrating the ability to meet deadlines for multiple simultaneous projects
Minimum of 1 year of direct response or online marketing experience, including but not limited to:
Demonstrated cohesive thinking and hands-on involvement in direct mail and / or e-direct
Willingness to test and modify campaigns based on results
An advanced degree or comparable certification, training or educational life experience
Experience working on higher education creative projects and familiarity with the higher education culture
Experience working in advertising agencies, in a marketing culture, or in other fast-paced creative environments
For additional information about this position and to review other current openings in Development, please visit our website at: www.giving.umich.edu/careers
Office of University Development (OUD) Mission Statement:
The Office of University Development maximizes private support for the University of Michigan through high-quality collaboration with the development programs of schools, colleges and units. We also provide fundraising leadership through the stimulation and facilitation of healthy, productive, and life-long relationships with our colleagues, alumni, friends, foundations, and corporations.
Marketing Team Mission Statement:
The marketing team provides expert strategic marketing guidance, planning, and execution to development colleagues throughout the University of Michigan, and partner in sharing impactful stories that celebrate and inspire life-changing support.
Although the Posting End Date may indicate otherwise, this job may be filled and closed anytime after a posting duration of seven calendar days.
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.