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Job Summary

As a member of the External Relations team, the Marketing Coordinator will carry out marketing related duties focused on advancing the mission, awareness, reputation and program offerings of the University of Michigan-Dearborn. Working under the supervision of the Director of Communications and Marketing, the Coordinator will support the development, coordination and execution of impactful marketing initiatives.

Responsibilities*

  • Utilize project management tools to manage complex projects. 
  • Manage the production of campus collateral as required by individual departments, including, admissions brochures, individual school/college brochures and publications, event brochures, collateral related to specific campaign materials. 
  • Work with designated vendors and resources to obtain project quotes and produce materials cost effectively, on time and with the appropriate approvals.
  • Assist in ensuring proper brand and logo usage on all campus literature, publications and collateral. Maintain Identity Standards and Branding Guidelines on website.
  • Support annual advertising campaign by coordinating creative development and approvals, managing timelines, sending creative files, and maintaining archive.
  • Assist with the development and management of the university digital asset management system.
  • Support the efforts of the Communications and Marketing team by contributing content for social media and university publications.
  • Update Office of Communications and Marketing website and other key pages.
  • Provide leadership on other campus marketing initiatives including: photo shoots, community ad development and other projects requiring marketing prospective.
  • Manage student recognition program including nomination process, email communication, web content, photo/video shoot and related promotion activities.
  • Additional duties as assigned

Required Qualifications*

  • A bachelor's degree in marketing or communications is required with 1-3 years progressively responsible marketing experience with a strong understanding of project management principles, marketing concepts and best practice.
  • Proficient in Social Media channels, Microsoft Excel, Word, PowerPoint.
  • Strong verbal and written communication skills.
  • Must be professional, service oriented, creative, self-motivated, highly organized, team player.
  • Ability to work independently with little direction and multi-task while being productive and timely.
  • Must be able to write clear and effective communications to university faculty/staff and partners. Must be able to write copy for small projects including website, brochures, etc.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.