How to Apply
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
The Department of Learning Health Sciences (DLHS) at the University of Michigan Medical School is seeking candidates for the position of Recruitment and Marketing Coordinator. DLHS is a basic science department focused on the concept of learning, interpreted broadly to encompass learning by individuals, teams, organizations, and ultra-large scale national and global systems.
Recruitment for DLHS Degree Programs:
- Develop, implement, manage and administer marketing and student recruitment plans for the two degree programs in the Department of Learning Health Sciences (DLHS): the Health Infrastructures and Learning Systems (HILS) and the Master of Health Professions Education (MHPE) programs. Plan and manage recruitment activities for aligning with HILS and MHPE strategic recruitment goals.
- Participate in strategic planning for the HILS and MHPE Programs, in collaboration with the HILS Director, HILS Assistant Director, MHPE Director, and HILS and MHPE faculty committees, to create and implement both short and long term plans for recruitment.
- Create and execute marketing plan, in collaboration with the DLHS Communications team, in order to promote visibility and communicate information to targeted audiences.
- Represent the Department of Learning Health Sciences, HILS and MHPE programs both on and off campus to prospective students, families, university advisors and faculty, and other individuals or organizations involved in the graduate program selection process, as well as alumni and other members of the university community.
- Counsel prospective applicants on the admissions process and opportunities at the Department of Learning Health Sciences and the University. Provide one-on-one admissions counseling to diverse populations with in-person appointments, phone calls and emails. Oversee DLHS mentor program leveraging temp workers in recruitment activities.
- Design and manage various student visit programs designed to recruit and yield targeted prospective and admitted applicants to the University. These programs require significant collaboration with the Rackham Graduate School, related Schools and Colleges, including the School of Information, and the U-M Medical School’s Program in Biomedical Sciences (PIBS).
- Manage strategic communications with prospective students, including email, print, contact relationship management systems, and other media, including social media. Utilize systems solutions to track prospective students through application and yield, and produce trend reports and analysis. Manage the development and delivery of on-campus events and programs for groups and individuals.
Marketing and communications for DLHS overall:
- Maintain the websites for DLHS and the Clinical Simulation Center. Develop and provide website content using Drupal; be proficient in other software for website development.
- Maintain the DLHS social media presence, including Twitter, YouTube, Issuu, SlideShare and others as needed.
- Publicize DLHS news and events through the DLHS website, Twitter, Michigan Medicine and University news outlets.
- Edit and manage photos and videos.
- Collaborate with Michigan Medicine Department of Communications, the Institute for Healthcare Policy and Innovation, the University’s Office of the Vice President of Communications, other academic departments as needed to promote DLHS news and events.
- Plan and coordinate marketing communications and materials for departmental events, professional development programs (Medical Education Scholars Program (MESP) and Patient Safety and Quality Leadership (PASQUAL) Scholars Program) and aforementioned graduate degree programs. Support the implementation of marketing strategies and assist with research and analyses. Assist in determining marketing and promotional needs.
- Design and develop strategic communications (print, web, multimedia) that visually and contextually communicate organization and unit messages.
- Create and present original concepts, designs and writing for high-end print and multimedia projects and campaigns, including websites, flyers, newsletters, annual reports, brochures, and social media.
- Conceptualize design layout of finished art for reproduction and coordinate final production of finished product with printing department.
- Utilize online tools and social media (e.g. MailChimp, Hootsuite, Google tools, Bitly, website domain accounts, Confluence Wiki)
- Analyze website and social media analytics.
- Contribute to communications and marketing reports.
- Assess and determine departmental communication needs and make appropriate recommendations based on overall communications strategies.
- Participate in regular DLHS communications team meetings.
- Work as a team with departmental leadership, faculty, staff and vendors.
- Balance multiple responsibilities in a fast-paced, deadline-driven environment.
- Provide oversight to part-time recruiting assistants, including coordinating time, prioritizing work, leading projects performed, setting technical direction.
Systems and Special Projects:
- Implement system solutions for communications-related project management and contact relationship management tools. Manage departmental relationship with Michigan MultiMedia (M3) website service provider. Assist with events, activities, and initiatives across the Department of Learning Health Sciences.
- Coordinate and participate in other Departmental events as needed.
- Other duties as assigned.
The statements included in this description are intended to reflect the general nature and level of work for this role and should not be interpreted as all-inclusive.
- Undergraduate degree.
- At least 2 years of experience in college recruitment/admissions.
- At least 2 years of experience in all or a combination of the following: website design, social media, graphic design, journalism, marketing and/or public relations.
- Excellent oral and written communication and presentation skills.
- Strong work ethic, a high level of professionalism, and ability to manage multiple tasks.
- Excellent organizational skills and attention to detail.
- Self-starter who takes the initiative and is comfortable working independently and on teams.
- Must be free to travel extensively in and out of state, and work evenings and weekends.
- Ability to represent the Department of Learning Health Sciences and the Medical School positively through a strong, student-centered approach.
- Master's degree in higher education, a health-related field, communications, or an equivalent combination of education and experience.
- Creative problem solver and team player with enthusiasm for working in a fast-paced, academic start-up environment with rapid change.
- Exceptional organizational skills and attention to detail.
- Experience with website design and Drupal preferred.
- Experience with paid media and tracking website Analytics. Knowledge of HTML and Filemaker a bonus.
- Experience with online tools and social media (e.g. Twitter, YouTube, MailChimp, Hootsuite, Google tools, Bitly, website domain accounts, Confluence Wiki).
- Experience with photo and video editing and general graphic design skills is highly desirable.
- Experience coordinating programs and events.
- Graduate of the University or a similar research university.
- Former student ambassador, resident advisor, or similar student involvement.
- Familiarity with Microsoft Office, MPathways, database software tools, and Google tools
Michigan Medicine conducts background screening and pre-employment drug testing on job candidates upon acceptance of a contingent job offer and may use a third party administrator to conduct background screenings. Background screenings are performed in compliance with the Fair Credit Report Act.
Michigan Medicine improves the health of patients, populations and communities through excellence in education, patient care, community service, research and technology development, and through leadership activities in Michigan, nationally and internationally. Our mission is guided by our Strategic Principles and has three critical components; patient care, education and research that together enhance our contribution to society.
Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.