The student assistant works closely with the Communication Consultant at the CASL Dean’s Office to help promote the college consistently on its social media sites. In addition, the student will assist with marketing research and planning.
Working on social media and implementing strategies to encourage current and prospective student involvement. Efforts include: monitoring community activity, posting/tweeting, recommending/creating/scheduli
ng content and graphics, covering events and reporting/analytics.
Assist with marketing research and planning, including reviewing higher education marketing trends.
Brainstorming ideas, Interviewing and writing short articles for CASL’s student blog to increase readership.
Additional responsibilities include assistance with special projects as needed.
Enrolled as a University of Michigan-Dearborn student
An overall passion for UM-Dearborn and a tie to the pulse of student life on campus
Social media management and engagement experience with working knowledge of Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and Snapchat
An understanding of and interest in key marketing principles
Excellent communications skills and Internet research skills
Reliability to follow schedule as determined and ability to occasionally campus events which could take place at night or on weekend
Willingness to collaborate with a team of communications professionals and interest in learning and advancing personal knowledge of industry best practices
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.