How to Apply
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
The steady growth of enterprise content created and stored in disparate locations and media creates a challenge for businesses of all kinds to deliver the right information to the right people - when and where they need it. To meet this growing challenge the newly created position of Director of Web and Digital Content Strategy will be responsible for creating a long term, enterprise-wide web content management strategy for the University of Michigan Health System. S/he serves as one of the institution’s strategic leaders in the exploration, development, analysis, execution and ongoing leadership of a strategy that connects our online content with those seeking it out, including clinical and research faculty, administrative staff, students, residents, fellows, donors, payers, legislators, patients and families. A key role of the person selected for this position will be to oversee and assess the value, strengths and opportunities of all existing web properties across Michigan Medicine, the academic medical center of the University of Michigan. The person selected will co-lead the academic medical center's web teams.
Web Center Strategy, Development and Management
- Provide leadership in creating the Michigan Medicine global enterprise content management strategy.
- Collaborate and provide counsel to clients and colleagues on content strategy to achieve a unified, comprehensive web strategy grounded in industry best practices.
- Serve as the key liaison for web and content concerns to leaders across the academic medical center and University. Work with peer groups to identify and achieve shared goals and to build strong relationships.
- Develop collaborative relationships with physicians, senior leadership and clinical department administrators.
- Recommend and employ best practices regarding search engine optimization, multi-media integration, and web governance.
- Staff an enterprise-wide web governance committee.
- Administer and manage key clients and enterprise-wide projects as directed by the chief communication officer and chief information officer, or his/her delegates.
- Utilize analytic and customer satisfaction data to inform quality improvement decisions across the Center. Develop insightful and thorough recommendations to provide optimal UI and UX.
- Track industry trends and conduct systematic peer web site reviews to ensure best practices are being employed.
Team Management and Team Building
- Co-manage and direct the work of a staff of up to 15 web professionals and freelancers including web designers, database specialists, web anlysts, content developers and digital brand strategists; manages interviewing, hiring, termination, and annual performance reviews.
- Prioritize team projects; establish an open discussion for decision-making.
- Evaluate the skills of team members and utilize their strengths to the benefit of the web teams.
- Define individual team member responsibilities and ensure that all team members understand what is expected of them.
- Manage employee performance issues, complaints and grievances; mitigate disagreements; conduct annual performance reviews with all direct reports.
- Mentor team members with an emphasis on professional development.
- Provide oversight for vendor selection and performs evaluations of services provided. Reviews contracts and negotiates fees.
- Serve as web subject matter expert on cross functional/organizational task forces as required.
- Collaborate with other senior Department of Communication and Health Information and Technology Services staffs to align communication and digital strategies with technology resources and solutions.
- Minimum bachelor’s degree and 10+ years related experience in either an award-winning corporate, non-profit or academic setting.
- Demonstrated experience in successfully managing and directing high performing technology teams.
- Ability to develop respectful and mutually beneficial relationships at all levels of the organization.
- Outstanding project management skills. Able to deliver consistent, high-quality results on time and within budget.
- Proficient with current web technologies, systems and industry trends. Experience with enterprise level content management systems (Drupal, WordPress, SharePoint).
- Solid understanding of the principles of information architecture, SEO, usability, user testing, accessibility and web analytics.
- Demonstrated leadership ability and consensus-building skills.
- Well organized with a demonstrated ability to manage multiple concurrent projects.
- Excellent written and verbal communication skills with the ability to translate highly complex concepts and information into easily understandable laymen’s terms.
- Must possess patience, determination, a positive approach to challenges and a sense of humor.
- Health, medical or health care experience is a plus.
- Strategist with the ability to sell one's ideas and positions effectively.
- Ability to translate technical concepts in understandable ways.
- Solid experience leading teams and motivating staff a must.
- Post-graduate training in a related field.
- Experience working in an academic medical center environment or health care delivery system.
- Solid grasp of the customer journey in the health care category.
- Third-party certification - and/or professional training – in enterprise content strategy and management (CIP, AIIM, IBM, ECM, etc.).
- Fluency in languages in addition to English a plus.
The salary offered will be based upon the selected candidates education, qualifications and experience.
University of Michigan Health System conducts background screening and pre-employment drug testing on job candidates upon acceptance of a contingent job offer and may use a third party administrator to conduct background screenings. Background screenings are performed in compliance with the Fair Credit Report Act.
The University of Michigan Health System improves the health of patients, populations and communities through excellence in education, patient care, community service, research and technology development, and through leadership activities in Michigan, nationally and internationally. Our mission is guided by our Strategic Principles and has three critical components; patient care, education and research that together enhance our contribution to society.
Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.