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A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position, your salary requirements, and outline skills and experience that directly relate to this position.

Job Summary

ABOUT THE STEPHEN M. ROSS SCHOOL OF BUSINESS

The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is to develop leaders who make a positive difference in the world. Through thought and action, members of the Ross community drive change and innovation that improves business and society.

Ross is consistently ranked among the world's leading business schools. Academic degree programs include the BBA, MBA, Part-time MBA (Evening and Weekend formats), Executive MBA, Global MBA, Master of Accounting, Master of Supply Chain Management, Master of Management, and PhD. In addition, the school delivers open-enrollment and custom executive education programs targeting general management, leadership development, and strategic human resource management.

About the Department

The Office of Marketing and Communications houses brand management, communications and creative teams that develop and execute marketing strategies across an array of media - including print, web, email, social media, mobile, advertising, public relations, and direct marketing channels - to reach the school’s primary external audiences (prospective students, alumni, donors and prospective donors, corporate partners, and the media) and internal audiences (faculty, staff, students and the wider University community).

Purpose

As a member of the content team in the Office of Marketing & Communications, the copywriter is a conceptual thinker developing content across all channels and working in a highly collaborative environment. The individual is responsible for writing, developing, and editing a variety of marketing communications, including marketing emails, marketing copy, web content, advertising copy, and other forms of content to market the school and its various programs, and communicate with key target audiences. 

Responsibilities*

Marketing Copywriting

  • In partnership with the brand and design team, conceptualize and develop impactful marketing communications material that will engage defined target audiences in ways consistent with strategies outlined in creative briefs.
  • Develop a keen understanding of target audience mindset and motivations in order to develop marketing material including emails, view books/brochures, blog posts, web pages, and other formats as appropriate.
  • Prepare and write copy for print and online editions of Ross’ alumni magazine, including alumni notes and feature articles.
  • Work with brand and design team partners, program staff, and others, to research and cover a variety of stories that promote Ross, Ross programs, and the overall community.
  • Assist with video scripting and interviewing as required.
  • In partnership with the brand and design team during the annual strategic planning process, contribute to the development of marketing communications strategies for assigned programs/partner units across the school.

 

Copy Editing

  • Edit copy, fact check, and proofread content for use in marketing materials, correspondence, blog posts, news releases, and other materials as assigned.

 

Research, and other duties as assigned

  • Conduct interviews, background research, note taking, special projects and initiatives as assigned.
  • Contribute to our positive and inclusive work community by building trusting partnerships across the school, continually learning, creating impactful experiences, and working with a sense of ownership for outcomes.  Approaches this work with a commitment to diversity, equity, and inclusion in mind; treating others with respect, dignity, and in a manner where individuals feel they belong; listens, values feedback, and learns from the perspectives of others.

 

Required Qualifications*

  • Bachelor's degree, preferably in Communications, Journalism, English, or related field and at least 3 years of recent experience in marketing copywriting
  • Proven ability to develop effective copy for a variety of media, including email, web, print and advertising
  • Experience in marketing campaign development, including tag lines and slogans
  • Superior copy editing skills and ability to recall edits previously made in order to ensure consistency across publications
  • Proficiency with AP Style
  • Demonstrated ability to write and edit high-level, thought-leadership material
  • Outstanding written communication skills
  • Team-oriented, flexible and customer-service oriented manner
  • Proven ability to successfully interact with a diverse group of people, in a team-based, collaborative environment
  • Proven ability to handle multiple projects and deadlines while maintaining a high level of attention to detail
  • Ability to work effectively in a fast-paced environment

Desired Qualifications*

  • Experience developing and writing marketing communications material for higher education
  • Knowledge of current business topics and trends
  • Strongly preferred experience in social media, feature writing, and advertising copy

Additional Information

Skills Testing

Skills testing may be required

 

Physical Demands/Work Environment

  • Requires the ability to travel to various locations to conduct work and deliver materials
  • The person in this position routinely communicates with faculty, staff and other stakeholders about programs, events, activities, etc.
  • The person in this position occasionally moves through the facility to attend meetings/events and access files or information
  • Domestic travel may be required
  • May require work during early mornings, nights, and/or weekends
     

Michigan Ross values a culture of diversity, equity, and inclusion.  We are committed to the development of diverse and culturally intelligent staff who thrive and contribute to a positive and inclusive environment.

The statements included in this description are intended to reflect the general nature and level of work assigned to this classification and should not be interpreted as all-inclusive.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.