How to Apply
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position, your salary requrirements, and outline skills and experience that directly relate to this position.
ABOUT THE STEPHEN M. ROSS SCHOOL OF BUSINESS
The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is to develop leaders who make a positive difference in the world. Through thought and action, members of the Ross community drive change and innovation that improves business and society.
Ross is consistently ranked among the world's leading business schools. Academic degree programs include the BBA, MBA, Part-time MBA (Evening and Weekend formats), Executive MBA, Global MBA, Master of Accounting, Master of Supply Chain Management, Master of Management, and PhD. In addition, the school delivers open-enrollment and custom executive education programs targeting general management, leadership development, and strategic human resource management.
About the Department
The Office of Marketing & Communications houses brand management, communications and creative teams that develop and execute marketing strategies across an array of media - including print, web, email, social media, mobile, advertising, public relations, and direct marketing channels - to reach the school’s primary external audiences (prospective students, alumni, donors and prospective donors, corporate partners, and the media) and internal audiences (faculty, staff, students and the wider University community).
As a member of the content team in the Office of Marketing & Communications, the Public Relations Specialist is a conceptual thinker developing content across all channels and working in a highly collaborative environment. There is a focus on public relations including the development of press releases highlighting announcements about Ross people, programs and initiatives; this individual will build strong relationships with relevant media outlets including news, radio and print media. The individual is responsible for writing, developing, and editing a variety of marketing communications, including marketing emails, marketing copy, web content, advertising copy, and other forms of content to market the school and its various programs, and communicate with key target audiences.
Marketing and External Communications
Support public relations initiatives by researching news articles and trending topics, creating press releases and pitch emails, and maintaining relationships with media contacts to enhance external media coverage
Support public relations efforts to enhance the Dean’s reputation as an industry thought leader
In partnership with the brand and design team, conceptualize, develop, and proof impactful marketing communications material that will engage defined target audiences in ways consistent with strategies outlined in creative briefs
Develop a keen understanding of target audience mindset and motivations in order to develop marketing material including emails, view books/brochures, blog posts, web pages, and other formats as appropriate
Edit copy, fact check, and proofread content for use in marketing materials, correspondence, blog posts, news releases, and other materials as assigned
In partnership with the brand and design team during the annual strategic planning process, contribute to the development of marketing communications strategies for assigned programs/partner units across the school
Work with brand and design team partners, program staff and others to research and cover a variety of stories that promote Ross, Ross programs, and the overall community
Assist with video scripting and interviewing
Provide social media support as needed
Assist in managing internal communication needs such as presentations, correspondence, staff newsletters, blogs, and internal publications
Contribute to our positive and inclusive work community by building trusting partnerships across the school, continually learning, creating impactful experiences, and working with a sense of ownership for outcomes; Approaches this work with a commitment to diversity, equity, and inclusion in mind; treating others with respect, dignity, and in a manner where individuals feel they belong; listens, values feedback, and learns from the perspectives of others
Bachelor's degree, preferably in Communications, Journalism, English, or related field and at least three years of recent experience in journalistic style writing or marketing copy writing including digital and print advertising or an equivalent combination of education and related experience
Experience in social media marketing
Outstanding written communication skills
Superior copy editing skills and ability to ensure consistency across publications
Demonstrated ability to write and edit high-level, thought-leadership material
Proficiency with AP Style
A working knowledge of social media and web-based content strategies
Team-oriented, flexible and customer-service oriented manner
Strong critical thinking and interpersonal skills
Proven ability to successfully interact with a diverse group of people
Ability to work in a team-based, collaborative environment
Demonstrated project management and organizational skills; strong attention to detail
Proven ability to handle multiple projects and deadlines while maintaining a high level of attention to detail
Ability to work effectively in a high-stress fast-paced environment
Experience developing and writing marketing communications material for higher education
Ability to write compelling stories and messaging to engage audiences with the Michigan Ross brand
Knowledge of current business topics and trends
Some experience in public relations
Experience in executive communication support
Skills testing may be required.
Physical Demands/Work Environment
Requires the ability to travel to various locations to conduct work and deliver materials
The person in this position routinely communicates with faculty, staff, stakeholders and media contacts about programs, events, activities, etc.
The person in this position occasionally moves through the facility to attend meetings/events and access files or information
Domestic travel may be required
May require work during early mornings, nights, and/or weekends
Michigan Ross values a culture of diversity, equity, and inclusion. We are committed to the development of diverse and culturally intelligent staff who thrive and contribute to a positive and inclusive environment.
The statements included in this description are intended to reflect the general nature and level of work assigned to this classification and should not be interpreted as all-inclusive.
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.