The University of Michigan-Dearborn is looking for a Marketing and Events Coordinator to lead several key initiatives in the Office of Graduate Studies, housed within the Office of the Provost. A primary focus area will be coordination of centralized graduate marketing initiatives in collaboration with our Office of Communications and Marketing. This includes central collateral material development, annual campaign planning and execution, digital campaign approval, list purchases, and communication plan development, execution, and monitoring. Another focus area is the coordination of prospective and current student events. The position will contribute to the entire recruitment and graduate student enrollment management efforts of the office and will report to the Director of Graduate Studies.
•Bachelor’s degree with a minimum of three years of college admissions/recruitment experience, marketing and/or communications is required.
•Ability to interact effectively and professionally with faculty, staff, applicants, students, and the public in a fast-paced setting.
•Able to prioritize and manage multiple projects with varying deadlines.
•Excellent presentation, written and verbal communication skills, as well as interpersonal skills with a diverse population, are critical. The ability to create marketing content as well as proofread and edit will be a regular part of the role.
•Demonstrated ability to work both independently with initiative, as well as in a collaborative, team-oriented, office environment.
•Experience in a higher education setting, especially in an admissions area.
•Familiarity with a Customer Relationship Management (CRM) tool and its capabilities.
•Familiarity with Salesforce, TargetX, and Marketing Cloud.
•Experience using Google Analytics.
•Previous experience creating and implementing college admissions recruitment/marketing communication plans including print, website, social media, digital advertising, and other media communications.
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.