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How to Apply

A cover letter and resume are required for consideration for this position.  The cover letter should be included in the same document as your resume and should specifically address your interest in this position and outline particular skills and experience directly related to this position.  Please be sure to also include links to samples of your work or a link to a personal portfolio site in your resume or cover letter.

Job Summary

The Gerald R. Ford School of Public Policy invites applications for our Social Media Specialist. As a member of our Communications and Outreach department, the Social Media Specialist will work closely within Student and Academic Services and Development departments as well to create and implement social media campaigns for student recruitment, school promotion, customer service, digital fundraising, and advertising. 

We want to expand our visual media efforts, and experiment with new strategies and tools for these efforts. This position will craft compelling stories aimed toward target audiences creating and utilizing a variety of graphic and video media.

The Gerald R. Ford School of Public Policy is one of the nation’s top policy schools. Our mission is to offer outstanding education for leadership in public policy analysis and public management and to excel in social science research that illuminates public policy issues and promotes better public policy.

Please note: This is a two year term-limited appointment dependent on continued funding.


Create social media-based fundraising appeals, recruitment campaigns, event promotions, and news dissemination.

Create compelling social media stories that utilize graphics and video to enrich and encourage sharing.

Assist with the creation and promotion of timely news, events, and recruitment content. 

Provide social media fundraising campaigns in coordination with Development and the Office of University Development.

Identify and reach out to influencers for pre-event promotion and post-event exposure.

Provide social media based customer service to assist with inquiries from current and prospective students and the general public. Route questions to the appropriate department for response/resolution and facilitate getting the right answer. 

Track targeted social conversations not directly associated with the Ford School and offer faculty research & resources, information, and perspectives for recruitment or disseminating research or news.

Assist in the creation and management of Salesforce campaigns for recruiting prospective students.

Track campaign progress and provide analytic updates during and after campaign implementation.

Tweak campaigns based on latest trends and/or historical data.

Required Qualifications*

Bachelor’s Degree in English, Art and Design, Communications, Business or related field, or significant prior work experience in social media.

Extensive Facebook, Twitter, LinkedIn, YouTube and Instagram experience.

Experience developing and implementing campaigns using Google AdWords, Twitter, LinkedIn, and Facebook Ads systems.

Excellent writing and editing skills, and the ability to use copy, graphics and video media to tell creative stories on social media.

Experience with Adobe Creative Suite or similar graphics design software.

Experience with video production and editing software such as Premiere Pro or FinalCut Pro.

Social media video creation experience.

Desired Qualifications*

Prior fundraising experience.

Salesforce experience creating and managing campaigns.

Experience using email marketing systems such as MailChimp, Constant Contact, Mail2, or Wordfly.

Analytic reporting using social media analytic tools or 3rd party tools like Meltwater or RivalIQ.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.