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How to Apply

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should include salary requirements, address your specific interest in the position, and outline skills and experience that directly relate to this position.

Please Note: This is a five-year, term-limited position.

Job Summary

The University of Michigan Center for Academic Innovation seeks a talented Market Research Analyst to manage and facilitate market research efforts across the center’s portfolio of online learning experiences. You will architect the design and collection of data on learners, competitors, and demand for initiatives across the portfolio. You will integrate your understanding of business objectives, survey design, and the foundations of statistical analysis into your daily work. You will be a key liaison between the Academic Innovation teams leading educational research, online and hybrid degree programs, open learning experiences, and marketing and communications to support collaborative and cross-functional information-sharing and decision-making.

This role will report to the Associate Director of Research & Development. The Market Research Analyst will help the Center and our partners better understand new opportunities and make more informed decisions around new online degree offerings, hybrid programs, and Massive Open Online Course series by developing thoughtful research questions, conducting discovery research, synthesizing insights, evaluating markets and opportunities, providing recommendations, and producing actionable items, reports, and presentations. You will work with domain leads to ensure appropriate project prioritization. You will be expected to produce methodologically-sound findings, and actionable insight to create an ever-better portfolio of learning experiences and technologies.


You should have proven market research analysis experience, the ability to interpret large amounts of data, and strong skills in survey design methodologies. You bring a flexible and iterative approach to research and are able to determine and execute appropriate research methods for the question at hand. You will collaborate with cross-functional team members to define and prioritize research tasks and to design effective processes, presentations, and evaluations. You are adept at explaining the implications and limitations of a variety of primary and secondary data sources. You are skilled at asking exploratory and probing questions to determine the most critical knowledge about a potential initiative. Your research will generate insights that will help us identify initiatives to move forward and add value to the Center and the University broadly. Most importantly, you have an appetite for creative, collaborative problem solving with a positive attitude.


The Center for Academic Innovation is a strategic priority for the University of Michigan. Through curricular innovation, leadership in learning analytics and personalization at scale, AI aims to shape the future of learning and redefine public residential education at a 21st-century research university by unlocking new opportunities for the U-M community and learners around the world.

Our preferred future includes:

  • An open model for pre-college learning and preparation that broadens access and enhances participation
  • A personalized, rigorous, and inclusive model for residential learning grounded in learning analytics and experimentation
  • A flexible and networked model for global and lifelong learning that embraces the evolution of a more permeable university
  • A participatory and inclusive model for public engagement that accelerates bilateral knowledge construction and sharing

As we reimagine the global public research university and create a culture of innovation in learning, we value:

  • boldness and humility
  • creativity and process
  • risk-taking and tradition
  • personalization and scale
  • openness

For more information, please visit our website: Academic Innovation.


  • Collect data on learners, competitors, labor markets, and other indicators of demand
  • Consolidate information into actionable items, reports, and presentations
  • Inform strategic decision-making at the center, portfolio, and initiative level
  • Understand both learning objectives and business objectives to design surveys to discover prospective customers’ preferences
  • Compile and analyze statistical data
  • Perform valid and reliable market research SWOT analyses
  • Interpret data, formulate reports and make recommendations
  • Guide CAI’s global learner strategy by representing learner interests and behaviors as relevant for content selection and promotion
  • Provide competitive landscape and demand analyses on various institutions’ market offerings, identify existing and emerging market trends, pricing/business models, and methods of operation
  • Be fully informed on market trends and implement best practices
  • Be conversant in relevant datasets (ie, NCES, BLS, etc) and have a nuanced understanding of the opportunities and limitations of what can be determined with data elements like SOC and CIP codes

Required Qualifications*

  • Proven educational market research analysis experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Knowledge of statistical packages (python, R, SPSS, SAS, etc)
  • Search engines, web analytics, and business research tools acumen
  • Knowledge of data collection methods (polls, focus groups, surveys, etc)
  • Strong analytical and critical thinking
  • BS degree in Statistics, Marketing, or a related field

Desired Qualifications*

  • 5+ years of working in educational market research (or equivalent)
  • Demonstrated experience working in a fast-paced collaborative environment
  • Significant knowledge of statistical packages (python, R, SPSS, SAS, etc) and databases
  • Working knowledge of data warehousing, modeling, and mining
  • Knowledgeable regarding key data sources, including IPEDS and BLS data
  • Experience using data services (EMSI, Burning Glass, etc) to evaluate student and labor market demand metrics

Additional Information

Excellent benefits are available, for details, see

Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third-party administrator to conduct background checks. Background checks will be performed in compliance with the Fair Credit Reporting Act.

Application Deadline

Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.

Decision Making Process

Applications will be reviewed as received throughout the posting period and continue until the position is filled.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.