How to Apply
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should include salary requirements, address your specific interest in the position, and outline skills and experience that directly relate to this position.
Note: This is a 5 year term limited position with the possibility of renewal depending on funding.
The Center for Academic Innovation at the University of Michigan is seeking a qualified Market Research Analyst to manage and facilitate market research efforts across the Center’s portfolio of online learning experiences. The Market Research Analyst will architect the design and collection of data on learners, competitors, and demand for initiatives across the portfolio as well as apply expertise in the integration of business objectives, survey design, and the foundations of statistical analysis. This role will serve as a key liaison between the Center for Academic Innovation teams leading educational research, online and hybrid degree programs, open learning experiences, and marketing and communications to support collaborative and cross-functional information-sharing and decision-making. This role will report to the Associate Director of Research & Development.
The Center for Academic Innovation is a strategic priority for the University of Michigan. Through curricular innovation, tools for learning, and educational data and research, the center aims to shape the future of learning and redefine the role of the public research university by extending academic excellence, expanding public purpose, and ending educational privilege.
Our preferred future includes:
- An open model for pre-college learning and preparation that broadens access and enhances participation
- A personalized, rigorous, and inclusive model for residential learning grounded in learning analytics and experimentation
- A flexible and networked model for global and lifelong learning that embraces the evolution of a more permeable university
- A participatory and inclusive model for public engagement that accelerates bilateral knowledge construction and sharing
As we reimagine the global public research university and create a culture of innovation in learning, we value:
- boldness and humility
- creativity and process
- risk taking and tradition
- personalization and scale
Diversity, Equity and Inclusion
Learning and working in environments designed for equity and inclusivity are necessary for the U-M community to make progress on solving the problems that matter most to society. In addition to collaborating with faculty and staff on projects that explicitly focus on DEI, the Center for Academic Innovation uses inclusive design processes in all of our work. All interested applicants, including those from groups historically underrepresented in higher education, are encouraged to apply.
For more information, please visit our website: Academic Innovation.
- Collect data on learners, competitors, labor markets, and other indicators of demand
- Consolidate information into actionable items, reports, and presentations
- Inform strategic decision-making at the center, portfolio, and initiative level
- Understand both learning objectives and business objectives to design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data
- Perform valid and reliable market research SWOT analyses
- Interpret data, formulate reports and make recommendations
- Guide CAI’s global learner strategy by representing learner interests and behaviors as relevant for content selection and promotion
- Provide competitive landscape and demand analyses on various institutions’ market offerings, identify existing and emerging market trends, pricing/business models, and methods of operation
- Be fully informed on market trends and implement best practices
- Be conversant in relevant datasets (ie, NCES, BLS, etc) and have a nuanced understanding of the opportunities and limitations of what can be determined with data elements like SOC and CIP codes
- Proven educational market research analysis experience
- Ability to interpret large amounts of data and to multi-task
- Strong communication and presentation skills
- Knowledge of statistical packages (python, R, SPSS, SAS, etc)
- Search engines, web analytics, and business research tools acumen
- Knowledge of data collection methods (polls, focus groups, surveys, etc)
- Strong analytical and critical thinking
- BS degree in Statistics, Marketing, or a related field
- 5+ years of working in educational market research (or equivalent)
- Demonstrated experience working in a fast-paced collaborative environment
- Significant knowledge of statistical packages (python, R, SPSS, SAS, etc) and databases
- Working knowledge of data warehousing, modeling, and mining
- Knowledgeable regarding key data sources, including IPEDS and BLS data
- Experience using data services (EMSI, Burning Glass, etc) to evaluate student and labor market demand metrics
This is not a remote position, however, due to COVID-19, the responsibilities of this role will be performed remotely until notified.
The salary for this position will be based upon the selected candidate’s education and experience.
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
Decision Making Process
Applications will be reviewed as received throughout the posting period and continue until the position is filled.
U-M EEO/AA Statement
The University of Michigan is an equal opportunity/affirmative action employer.