Social Media Specialist

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How to Apply

A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, in two pages or less, please let us know how you will align your career aspirations and skills. Submit both a cover letter and resume as one file (because of system limitations).

What You'll Do

The Center for Academic Innovation at the University of Michigan is looking for a qualified Social Media Specialist. Reporting to the Communications Lead, you will contribute to the center's mission by managing the Center for Academic Innovation and Michigan Online social media properties. You will build social media content and participate in social monitoring to answer questions and engage the center's global community of students, peers, and lifelong learners. 

Who We Are

Through curricular innovation, tools for student success and equity, and educational and analytics, the University of Michigan Center for Academic Innovation is building the future of education. Our vision is a future in which education connects and empowers learners everywhere to reach their full potential throughout their lives. To accomplish our vision, we make it our mission to collaborate across campus and around the world to create equitable, lifelong educational opportunities for learners everywhere. 

About the Marketing and Market Strategy Team
The Marketing and Market Strategy team works with all teams at the center to help enhance awareness and reputation of the center and enrollments and adoptions of its learning opportunities and educational technology tools. For more information, please visit our website: Academic Innovation


Social media strategy

Create meaningful storytelling and engaging digital content for CAI and Michigan Online social channels. Collaborate with colleagues to develop content based on marketing goals and strategic communications priorities.

  • Maintain an annual content plan for social media accounts, identifying goals for the coming year
  • Manage social calendar for digital content on social media accounts, including Facebook, X, LinkedIn, YouTube, and Instagram, optimizing the unique aspects of each platform
  • Create and post the digital content required by the social calendar, including copy, images, and video; work in partnership with marketing and communications team colleagues when needed
  • Maintain daily monitoring of social media accounts and respond as appropriate
  • Ensure social calendar aligns with email, advertising, and other scheduled marketing efforts; collaborate with communications colleagues to maintain broader communications calendar
  • Manage paid student social influencer campaign
  • Be CAI's designated social media lead and coordinate with U-M Social

Social media measurement and optimization

  • Examine social media analytics, report on important metrics, and make recommendations based on analysis
  • Measure and distribute engagement metrics for priority campaigns on digital platforms
  • Maintain high awareness of trends and best practices in digital marketing, communications, and social media

Market asset development

  • Create marketing toolkits (suggested social copy, images, video) for internal and CAI partner marketing use for open content launches

Other responsibilities as assigned

  • Coordinate with student fellows who support social media work at the center, including discussing social media content needs, content calendars, reviewing work, and providing feedback.

Required Qualifications*

  • Bachelor's degree and 2 years of relevant professional experience using Facebook, Instagram, YouTube, LinkedIn, and Twitter to promote a business, nonprofit or educational institution
  • Experience using social media management tools, e.g., Sprout Social, Hootsuite
  • Experience using Adobe Creative Suite software
  • Ability to use video editing software (e.g., Final Cut Pro, Adobe Premiere) to create videos for social media

Additional Information

Please Note: 

  • This is a 5 year term limited position with the possibility of renewal depending on funding.
  • This is not a remote position and any adjustments to a standard in-person schedule will be discussed during the hiring process.
  • Must have legal authorization to work in the United States.
  • Excellent benefits are available, for details, see

Salary Information

The general salary range for this position is $50,000 - $60,000. You can expect to be paid a great compensation package. Factors used to determine salary include experience for the position and internal equity within the unit. You are encouraged to discuss salary questions to honor agreement and transparency throughout the recruiting process. 

Our Commitment to Diversity, Equity and Inclusion

The Center for Academic Innovation (CAI) is committed to inclusion in our organizational work, culture, climate, and the products we create. We aim to recruit a diverse team as a reflection of
our commitment to our work designing equitable and inclusive learning and work environments that are necessary for the university community to make progress on solving societal challenges. CAI draws on each of our team member's unique backgrounds and experiences to guide our everyday work in the center, and our team collaborates with students, staff, and faculty on projects that center our commitment to DEIJ work. All interested applicants, including those from groups historically marginalized by educational privilege, are encouraged to apply.

Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third-party administrator to conduct background checks. Background checks will be performed in compliance with the Fair Credit Reporting Act. 

Application Deadline

Job openings are posted for a minimum of seven calendar days.  The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

Decision Making Process

Applications will be reviewed as received throughout the posting period and continue until the position is filled. 

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.