Social Media Coordinator

How to Apply

A cover letter, resume, and portfolio are required for consideration for this position. The cover letter should be included in the same document as your resume and should specifically address your interest in this position and highlight related skills and experience.

Job Summary

The Gerald R. Ford School of Public Policy's Marketing & Communications (MarCom) office is looking for a temporary Social Media Coordinator to help us tell our story on social media and help advance the School's visibility and reputation with prospective students, alumni, donors, academic and policy communities, and other audiences. You will report to the Assistant Director for Digital Strategies and be part of a strong team of marketing professionals.

This is a temporary, part-time position.

The Ford School is one of the nation's foremost policy schools, housed at one of the world's great public universities. We prepare diverse leaders grounded in service, conduct transformational research, and collaborate on evidence-based policymaking to tackle global challenges. Our dedication to the public good is grounded in our core values and inseparable from our commitment to diversity, equity, and inclusion. We encourage applications from candidates of all backgrounds who will contribute to the diversity of our school. To learn more about the Ford School, read About Us.
 

Responsibilities*

Social Media Management:

• Collaborate with the Marketing & Communications team on long-term strategic planning for social media.
• Engage in media monitoring to track faculty appearances in the news and capitalize on opportunities to highlight these developments on social media.
• Provide comprehensive social media coverage for Ford School events, ensuring effective promotion and engagement on our platforms.
• Update and manage a weekly social media calendar in line with events and milestones.
• Monitor and respond to public inquiries on Ford School social channels.

Content Creation and Curation:

• Develop engaging and creative social media content in the Ford School's voice, including drafting posts and finding images to enhance storytelling, while adhering to the school's brand toolkit and guidelines.
• Support the creation of custom graphics for Ford School social channels in collaboration with the design team.
• Maintain awareness of the upcoming editorial calendar to prepare timely and relevant social media content.

Analytics and Reporting:

• Conduct social media listening and analytics; track key metrics across all platforms to inform data-driven campaigns and report on performance.
• Analyze engagement metrics (including views, interactions, and drop-off rates) to guide future projects and content strategies.

Collaboration and Research:

• Work with colleagues and student employees to brainstorm campaign ideas.
• Distribute content such as blogs, infographics, and videos produced by the team.
• Research and integrate trends, best practices, and audience behaviors to enhance social media efforts.

Communication and Design Support:

• Assist with the development and distribution of communications materials, including newsletters and brochures.
• Support video and graphic production efforts as needed to ensure cohesive branding across all media.
   

Required Qualifications*

• Bachelor's degree in Marketing, Communications, or related degree, or an equivalent combination of education and experience
• 1+ years of experience in social media management
• Experience with Google Ads, Meta (Facebook & Instagram), LinkedIn, Twitter, and tracking performance in Google Analytics 
• Strong writing skills
• Excellent organizational skills, with the ability to plan, prioritize, and manage time to meet deadlines.
• Proficiency in Adobe Creative Suite or other graphic and video editing software is preferred.
   

Modes of Work

The work requirements allow both onsite and offsite work and an employee has an expected recurring onsite presence. On occasion, the employee may be required and must be available to work onsite more frequently if necessitated by unit leadership or their designee and/or the job requirements.

Application Deadline

Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.