Digital Marketing Specialist

Apply Now

How to Apply

Your application package must include all of the following in order to be considered. Due to system limitations, these must be submitted as a single PDF.

  1. A cover letter, not to exceed one page. Please describe your specific interest in the position, as well as your skills and experience that directly relate to this position.
  2. Your resume.
  3. Three social media campaign examples that illustrate your skills and range. If desired, one of these may be an email marketing campaign example. (You may also add these examples to the end of your resume as links, if you prefer.)
     

Job Summary

We're looking for an experienced, motivated, and highly creative digital marketing specialist to join the School of Kinesiology's small but award-winning marketing and communications (marcom) team. Our projects are usually collaborative and always brand-focused. Your role will focus on social media and email marketing strategy and content creation, as well as some basic website maintenance. Come join the team, support our school's mission, and see the immediate impact of your work!

This position reports to the Senior Director of Marketing and Communications and collaborates with the team's writer and multimedia designer.

This position is based in Ann Arbor, MI, and will have the option for either a fully on-site or a hybrid work schedule (up to 2 days remote/week with Wednesdays being a required in-office day). Occasional evening and weekend work may be required.
 

Link to full job description
 

What You'll Do

  • Manage and grow seven social media accounts and content calendars
  • Develop and execute on-brand social media campaigns
  • Analyze Sprout data to inform social media strategy and content decisions
  • Serve as liaison to UMSocial for content and account coordination
  • Hire and supervise two student social media interns
  • Collaborate with stakeholders to produce on-brand social media content
  • Engage with followers and U-M units across platforms
  • Respond to customer service inquiries via social media
  • Create and manage email marketing campaigns and stand-alone emails
  • Develop drip campaigns for prospective and admitted students
  • Analyze Mailchimp and Marketing Cloud data to guide email strategy
  • Maintain website directory and intranet access
  • Stay up-to-date with the latest digital marketing trends and best practices
  • Perform other duties as assigned
     

Why Work at Michigan?

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

  • Generous time off
  • A retirement plan that provides two-for-one matching contributions with immediate vesting
  • Many choices for comprehensive health insurance
  • Life insurance
  • Long-term disability coverage
  • Flexible spending accounts for healthcare and dependent care expenses
     

Required Qualifications*

  • Bachelor's degree
  • 3 plus years of professional experience in social media content strategy, creation, and implementation
  • Deep knowledge of digital marketing, including developing a brand-consistent digital personality and tailoring content for specific audiences and goals
  • Proficiency in social media management software (Sprout)
  • Proficiency in email marketing software (Mailchimp, Marketing Cloud).
  • Proficiency in front-end web-related software and content management systems and tools (Salesforce, Drupal, HTML, CSS, etc.)
  • Proficiency in Microsoft Office applications (Word, Excel, PowerPoint), Google Workspace (Docs, Sheets, Forms, and Slides), and other productivity tools (Asana)
  • Basic photography and videography skills, including light editing (Photoshop, Adobe Express, Camtasia, etc.)
     

Modes of Work

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.

Application Deadline

Job openings are posted for a minimum of seven calendar days.  The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

U-M EEO Statement

The University of Michigan is an equal employment opportunity employer.