How to Apply
A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.
Please also attach 1-3 examples of social media posts and/or graphic design examples to your resume PDF attachment, or provide a link to view the materials.
Job Summary
About the Center for Educational Outreach (CEO)
The Center for Educational Outreach (CEO) at the University of Michigan advances educational access and opportunity across the state of Michigan by supporting, strengthening, and connecting outreach efforts led by U-M faculty, staff, students, and community partners.
For more than 15 years, CEO has served as the University's hub for college access initiatives, working across K-12 advising, summer programs, mentoring, family engagement, and long-term community partnerships. CEO's work is grounded in the belief that education changes lives and that access is built through sustained relationships, shared knowledge, and authentic storytelling. Through statewide programs and partnerships, including school-based advising, pre-college experiences, and faculty-led outreach, CEO helps students and families understand what college is, why it matters, and how to navigate pathways to and through higher education.
Over the last decade, CEO has intentionally documented its work, building a rich archive of more than 5,000 photographs, dozens of long-form videos, and hundreds of original stories and quotes from students, staff, faculty, and community partners. This archive reflects the lived experiences of people across Michigan whose educational journeys have been shaped by outreach. CEO is now launching its first coordinated public storytelling platforms to share these stories broadly and accessibly, amplifying the impact of U-M outreach and making visible how education transforms individuals, families, and communities statewide.
About the Role: Social Media Manager (Instagram & YouTube)
The Social Media Manager will play a central role in launching and growing the Center for Educational Outreach's Instagram and YouTube platforms. This position is focused on implementation, storytelling execution, and platform stewardship, translating CEO's existing storytelling strategy into a vibrant, consistent, and human-centered public presence.
This role is ideal for someone energized by meaningful storytelling and motivated to bring powerful narratives to life. CEO already has the story assets. This role is about sharing them thoughtfully, ethically, and creatively. Working closely with CEO's Assistant Director for Communication & Technology, the Social Media Manager will take an established social media plan and implement it across Instagram and YouTube, drawing from an extensive content library that includes thousands of photographs, long-form and short-form videos, and documented stories. The content will highlight students, staff, faculty, and community partners, focusing on themes such as college access, educational pathways, mentorship, and post-college careers.
The Social Media Manager will be responsible for:
- organizing and publishing content
- managing editorial workflows and maintaining an editorial calendar
- ensuring accessibility standards are met
- helping shape a cohesive narrative about the impact of the University of Michigan outreach across the state of Michigan, which includes telling stories about why college matters, how education changes lives, and how outreach builds opportunity long before a student ever sets foot on campus.
This role requires someone who brings both care and enthusiasm to the work. The stories shared through CEO's platforms are personal, hopeful, and often transformative. The Social Media Manager should be excited to steward these stories with integrity while building an engaging, welcoming digital community that reflects CEO's mission and values.
Note: This position is a six-month temporary position, serving 20 hours per week at $25/hr, ending in August, with the possibility of extension.
Responsibilities*
40% Social Media Platform Launch & Implementation
Implement CEO's existing social media strategy by launching and managing the Center for Educational Outreach's Instagram and YouTube platforms. This includes setting up account information, establishing posting workflows, organizing content pipelines, and executing a consistent publishing schedule that reflects CEO's mission, voice, and values.
30% Storytelling Content Curation & Publishing
Curate, prepare, and publish storytelling content drawn from CEO's extensive archive of photographs, videos, quotes, and documented stories, as well as ongoing content creation. The content will highlight students, staff, faculty, and community partners, and focus on themes such as college access, educational pathways, mentorship, and post-college outcomes. This role emphasizes thoughtful selection, contextual framing, and respectful representation of lived experiences.
20% Editorial Workflow, Accessibility & Permissions Management
Manage editorial workflows to ensure content is accurate, accessible, and appropriately approved prior to publication. Responsibilities include coordinating captions and alt text, ensuring videos meet accessibility standards, tracking story permissions, and maintaining organized records of published and scheduled content. The Social Media Manager will help establish sustainable systems that support ethical, inclusive, and accessible storytelling practices.
10% Engagement Monitoring & Performance Reflection 10%
Monitor platform engagement and basic performance metrics to inform ongoing content decisions. Share insights and observations with CEO's Assistant Director for Communication & Technology to support iterative improvements, audience growth, and long-term sustainability planning for CEO's digital storytelling presence.
Required Qualifications*
- Experience managing or contributing to professional social media accounts, particularly Instagram and/or YouTube
- Experience creating Instagram posts, weekly campaigns, building meaningful engagement, and increasing followers
- Experience uploading YouTube videos, creating video descriptions, and reviewing videos to provide edits to a video editor
- Experience with Canva for graphic design projects
- Experience with project management tools
- Strong written communication skills and the ability to translate complex or personal stories into clear, engaging public-facing content
- Strong organizational and time-management skills, including the ability to manage multiple content streams and deadlines
- Demonstrated care, discretion, and professionalism when working with personal stories and community-centered content
- Respect for and alignment with the University of Michigan's mission and values
Desired Qualifications*
- Experience telling human-centered stories in educational, nonprofit, or public service contexts
- Experience working with large content libraries or archives and translating existing assets into new formats
- Ability to follow an established strategy while exercising strong editorial judgment and creative decision-making
- Familiarity with accessibility best practices for social media, including captioning, alt text, and inclusive design
- Interest in or connection to educational outreach, college access, or public engagement storytelling
Modes of Work
Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.
Application Deadline
Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.
U-M EEO Statement
The University of Michigan is an equal employment opportunity employer.