Mission Statement
Michigan Medicine improves the health of patients, populations and communities through excellence in education, patient care, community service, research and technology development, and through leadership activities in Michigan, nationally and internationally. Our mission is guided by our Strategic Principles and has three critical components; patient care, education and research that together enhance our contribution to society.
Job Summary
Develop, oversee, and execute strategies for communications and marketing that promote programs and activities that advance the mission and goals of Osher Lifelong Learning Institute (OLLI) at U of M.
The mission of OLLI is to enhance quality of life by providing stimulating, meaningful, and high-quality lecture series, classes, travel, and social events for an increasingly diverse group of people 50 and older. OLLI is a volunteer centered organization in that it offers programs for older adults, designed by older adults. It capitalizes on the skills, knowledge, and experience of dedicated senior volunteers who actively plan and implement the learning programs for their peers.
Immediate goals of Osher Lifelong Learning Institute at U of M.
- Increase membership
- Increase member and volunteer recruitment
- Increase community outreach
Responsibilities*
Primary Responsibilities:
Expand the branding and awareness of OLLI in the community
Collaborate with other OLLI personnel and committees to increase membership, particularly among multiple communities
Monitor and evaluate ongoing effectiveness of the website and social media
Monitor and evaluate ongoing effectiveness of OLLIs email and other communications and recommend changes as appropriate to ensure the membership and volunteers are engaged
Develop communication formats that meet the multiple needs of members and volunteers
Create collateral materials (e.g. flyers, brochures, etc.)
Creates an emergency plan for communicating unexpected events in the organization
Other Responsibilities:
- Develop and execute a comprehensive marketing, communications, and engagement strategy aligned with Osher Lifelong Learning Institute's mission and strategic objectives
- Develop awareness campaigns, including building and executing communication strategies to elevate internal/external and community brand awareness, image, and relevance of Osher Lifelong Learning Institute at U of M
- Plan, direct, monitor and evaluate segmented public relations efforts for Osher Lifelong Learning Institute Selected programs
- Collaborate print and digital collateral materials, including those created by external consultants
- Conduct data analysis to determine the effectiveness of marketing efforts, reporting results to upper-level management
- Provide social media content development support and website content support
Other duties may include the following:
Participate in departmental teams and meetings and coordinate involvement of OLLI
Attend and report out to OLLI Leadership Council meetings
Attend Geriatrics Center and/or Michigan Medicine sponsored events
Required Qualifications*
- Bachelor's degree in communications or related field
- At least two years of experience leading marketing and communication plans
- Exceptional interpersonal skills and professional demeanor
- Excellent communication skills, oral and written
- Ability to prioritize and handle multiple tasks in a calm and efficient manner
- Proficiency using Word, Excel, Access, Publisher, or other graphic design software
- Ability to manage time well, organize and complete multiple tasks with attention to detail, problem solve, and exercise good within the scope of position responsibilities
- Ability to give and accept direction and function both independently and collaboratively with staff and volunteers at all levels
- Demonstrates initiative, flexibility, and willingness to learn new tasks and assist others on a regular basis
Treats others with respect, dignity, and inclusivity ensuring a sense of belonging among
coworkers and program participants; listens to, and values, feedback; demonstrates
openness and a willingness to learn from the perspectives of others
Desired Qualifications*
- Experience planning, scheduling and coordinating events
- Experience supervising and coordinating volunteers
- Experience working with non-profit boards
- Work style that incorporates a sense of ownership for program outcomes
- Knowledge of effective communications, mass media, social media, and publicity
- Knowledge of local community
- Knowledge of University practices, rules and regulations
Experience with, and commitment to, efforts to increase diversity and equity and inclusion in
previous workplace(s)
Modes of Work
Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.
U-M EEO Statement
The University of Michigan is an equal employment opportunity employer.