Job Summary
The Marsal Family School of Education is seeking an undergraduate student to serve as the Marketing and Engagement Fellow for the Life-Changing Education (LCE) initiative. LCE is a theme initiative out of the president?s office and served as the second theme year of the University?s Look to Michigan campaign. LCE will continue its work into the 2026-2027 academic year. The Marketing and Engagement fellow will support LCE in its Year 2 student outreach efforts, table on campus, and communicate with stakeholders regularly. This position reports to the Marketing and Communications Specialist and often supports asset distribution, campus engagement, and operational needs. This position is intended to provide meaningful professional experience in professional communications and campus marketing, higher education administration, public relations, and program operations while supporting a high-impact university initiative.
Responsibilities*
Marketing, Outreach, and Asset Distribution (40%)
- Collaborate with the Marketing and Communications Specialist to prepare, package, and distribute promotional materials highlighting LCE events, stories, and student opportunities.
- Assist with content preparation for student-facing communications (e.g., flyers, signage, email blurbs, social media content planning, tabling scripts).
- Manage inventory of marketing materials, give-aways, and signage; coordinate printing and restocking with the Marketing and Communications Specialist as needed.
- Distribute materials across campus and to student-facing offices, residence halls, and partner units.
Support visibility efforts during large-scale campaign periods and major LCE events.
Event Engagement, Tabling, and On-Site Support (30%)
- Support LCE-sponsored events, lectures, workshops, and convenings with a focus on engagement and visibility.
- Staff tabling events and outreach activities to promote LCE opportunities, answer student questions, and direct students to resources.
- Assist with on-site logistics such as setup, materials distribution, check-in support, and attendee engagement.
- Help ensure events feel welcoming, well-branded, and student-centered.
- Assist with post-event wrap-up related to engagement metrics (e.g., attendance counts, sign-ups, informal feedback).
Content, Engagement Tracking, and Assessment Support (20%)
- Assist with tracking engagement data related to outreach efforts (e.g., tabling interactions, event attendance, material distribution).
- Help organize photos, testimonials, and basic engagement insights for reporting and future marketing use.
- Support simple assessment efforts that evaluate what outreach strategies are most effective with students.
- Assist with maintaining organized records of marketing activities and outcomes.
Research, Learning, and Special Projects (10%)
- Conduct basic research to support outreach strategies, student engagement practices, or peer institution marketing approaches.
- Compile examples of effective student-facing campaigns or engagement models.
- Support special projects as assigned that advance LCE?s mission and student reach.
Required Qualifications*
- Currently enrolled University of Michigan undergraduate student (full-time preferred).
- Minimum 2.5 GPA.
- Preference will be given to students with sophomore standing or above.
- Strong verbal and written communication skills.
- Ability to take initiative and work independently.
- Interest in connecting with fellow students and initiating conversations.
- Demonstrated organizational skills and attention to detail.
- Ability to manage multiple tasks and meet deadlines.
- Professional, reliable, and collaborative work style.
- Interest in event planning or marketing and communications.
Modes of Work
Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.
Work Schedule
Time Commitment:
- Expected to work approximately 5-10 hours per week during the academic year, with the possibility of increased hours during the Spring and/or Summer terms, subject to departmental needs and student availability.
- Work schedule will be determined in coordination with the Marketing and Communications Specialist.
- Occasional evening and/or weekend hours may be required to support program events and activities.
- Attendance at scheduled team meetings and required training is expected.
Additional Information
Communication & Professional Conduct:
- Maintain regular communication with the Program Manager, Marketing and Communications Specialist and the larger LCE student staff team.
- Check email and respond in a timely manner.
- Demonstrate professionalism and respect when interacting with students, faculty, staff, and community partners.
- Represent the Life-Changing Education initiative and the University of Michigan in a positive and professional manner.
Professional Development & Educational Value:
This position emphasizes and develops:
- Practical MarComms experience within a higher education setting
- Student outreach and brand visibility strategies
- Collaboration and communication
- Problem-solving and adaptability
Professional conduct in a higher education environment
The Marketing and Engagement Fellow will gain hands-on experience supporting a high-profile university initiative, developing transferrable skills in marketing and communications, and contribute to campus-wide efforts seeking to expand student access, participation, and awareness.
U-M EEO Statement
The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.